NCAA March Madness
When Marriott announced their Hospitality partnership with the NCAA we knew two things. One, this was an opportunity to do some awesome work. Two, March Madness was less than two months away. We were off to the races on our digital, print, and on-site activations. From Snapchat geo-filters to on-site lobby takeovers, we were able to flesh out a brand enhancing experience at lightning speed.
Knowledge is everything
A scrappy team, with a ton of brand background can make miracles happen. That’s how we attacked this project. We knew Marriott and our campaigns inside and out, so our strategy was to pair that with the vibrant and dedicated fan-base of the NCAA tournaments.
Un-stock the stock
Genuine, candid sport photography is hard to come by and our timeline didn’t allow for an extensive library. Capturing stills on-set in combination with some stock photography deep-dive provided us with the content we needed to make our customers feel as if they were part of the action.
Integrate seamlessly
Not every concept is a custom build. Working with the M.com team, we fleshed out an experience within their framework to highlight the partnership as well as the properties.
Sweat the small stuff
Dozens of properties, with customized specs and needs were just the beginning. From ads being versioned to dozens of print specs, to the clings being showcased on-property, every piece needed to feel custom and yet cohesive.
