Mini Maker Fair
B&N was calling all Makers to a multi-day, on-site event and tagged in our team to help bring it to life. The deliverable list was intense and we were dealing with design, production, delivery, and installation in dozens of cities. It was certainly an exercise in detail-oriented creation and top notch project and production management.
Setting the stage
We worked closely with the Maker Faire team to craft illustrative graphic systems that could be easily adapted for everything from large out of home pieces to smaller on-site takeaways.
Let’s give them something to talk about.
From social media to classic newspaper ads, we used a variety of mediums to get the word out.
A store-wide takeover
Signage, displays, on-screen graphics, inflatables, standees, the list goes on. Each store had custom kits created to best utilize their personal real estate.
