Marriott B2B
Marriott International was looking for a way to differentiate their B2B aesthetic from the standard “show a conference room” blasé. Our solution was not to highlight the facilities, but the facilitation.
Objects, moments, locations shot in clean editorial fashion gave us the visuals to showcase the connections, ideas, and breakthroughs that can only be achieved when people come together. B2B aesthetics need to be a workhorse, and our idea proved as flexible as it was beautiful. From glamorous full-spread editorials to down and dirty trade show graphics, “Made Here” was the perfectly adaptable program MI needed.
An Editorial Approach
Stale pictures of dated conference room were the competitive norm, so we carved out a distinct visual approach that set the creative apart from the crowd.
To Stand Out
We focused our visuals on results. Moments shared by colleagues, big ideas crafted in brainstorming sessions, these are the things you take away from a meeting at Marriott, and this is what we wanted to show.
And Set the Stage
