Book This Minute
My team’s first foray into the world of Marriott International was a doozie. The marketing group was seeing gain shares eclipsed by the ever-growing presence of services like Airbnb and the challenge was clear: how do we disrupt the hotel experience and highlight how our portfolio of over 30 brands has more to offer. The task, find that spark and flesh it out to a comprehensive campaign spanning standard digital advertising, social activation, on-site pull through, and beyond. “Book This Minute” was born to underline those slice of life moments you can enjoy while traveling with Marriott.
Destination Marketing at its best
How do you make a single campaign ownable for countless locations? Flexibility and foresight.
Versatility within brand
Our campaign was built knowing it had to live within countless, yet important, variables. 30 brands, different target audiences and clientele, varying timing needs. The guidelines were crafted with this in mind and allowed for imagery and copy to flex for all these spaces.
A world of opportunities
For over two years Book This Minute provided the guardrails to approach new challenges. It’s longevity and the success of countless projects were a testament to the framework and strategy we kicked it off with.
