General Mills
Once you work with a CPG behemoth, you’ll never look at the inside of a grocery store the same way. This was the lesson I learned whilst working with General Mill’s activation team. Our group was responsible for not only creating beautiful advertising for GM’s over 100 consumer-facing brands but also the relationship management with our partners in the field.
Carve out your space
Display is a huge part of the in-store experience. It also happens to be fun. Endcaps, dump bins, danglers, aisle blades–they were part of our every day vernacular.
In-store, in style
Getting to know our vendors and retailers was an incredibly important element to this account. What’s right for Kroger didn’t play at Publix, so customization of elements and messaging was a constant.
Treating each brand like family
Chex Mix recipes, Old El Paso Taco Night promos, Pillsbury Bake-Off promos. Each day brought a new need, and each need was as unique as its brand. Being able to switch from aesthetic to aesthetic while still staying true to the ethos of General Mills as a whole was always the name of the game.
