Fruit Shoot
An established kid’s brand in the UK, Fruit Shoot was looking for a partner to help bring them into American grocery stores. That’s where my team came in. In a world of dump bins and wobblers, we carved out a space for this new brand to play.
Stand out
In a crowded kid’s drink aisle, how do you stand out? We aimed to focus on our key product differentiators, as well as the ethos of helping kids discover what they love.
Have fun
Each kid is different, that’s what makes them “them.” Robinson’s took a similar approach in showcasing the unique talents and passions of our kid crew.
Innovation
New product launches were in a constant stream. From pack shot retouching, to style guide additions, we were constantly expanding to accomodate for new approaches.
