SoundWaves
Gaylord Opryland’s newest venue wasn’t just a waterpark, it was a high-end, show-stopping, aquatic experience, and it was our task to tell the world about it. Our “This is not a waterpark” campaign gave us the ability to showcase what made this attraction so unique in a multitude of ways. From branding, to photo shoots, we crafted a story that highlighted the moments and experiences one could come to expect from one of the world’s most luxurious aquatic attractions.
No time? No problem.
Working with an incredible team of producers, photographers, stylists, and talent, we had three days to shoot as much as we could capture. It was all hands on deck, and from reviewing shots in real time, to styling props on set, we were involved in every detail.
Bringing high-end vibes
It was important to our client to speak to (and visualize) what made SoundWaves a different experience. The details, the language, all was crafted to feel exclusive, yet accessible.
From billboards to banner ads
This creative had to breathe life into an assortment of mediums. From radio commercials to sizzle reels, print ads to social experiences. Our system needed to adapt to fit them all.
